Halo Infinite Craig Meme Pleases Phil Spencer, Who Calls The Brute Xbox’s New Mascot

The Halo Infinite gameplay reveal showed off many aspects of the Xbox Series X launch title, including its large world, grapple hook, and back-to-basics combat design. But it also showed off a visual engine that a lot of fans were not impressed by, which has been exemplified by “Craig“, the Brute whose deadpan expression has become a gaming meme for the ages.

Now, Xbox boss Phil Spencer has given his thoughts on the meme, and he seems to see the funny side of it. Asked by a fan for his take, Spencer called Craig “our new official Xbox mascot.”

Behold Craig, the face of Xbox.
Behold Craig, the face of Xbox.

Continuing on, Spencer cited Craig as a great example of the creativity of the Xbox community. You can view the tweet below.

Considering all of this, we expect Craig will be somehow canonized in the final release–be on the look out for the inevitable Easter egg in the final release.

Halo Infinite will be the platform for Halo going forward, developer 343 Industries has said. Details about the game’s multiplayer have started to emerge too, and it turns out it’ll be fully free-to-play.

Now Playing: Halo Infinite Gameplay Demo | Xbox Games Showcase 2020

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